Settings — Store Profile
Changing the profile changes brand, customer, pricing, categories, markets and rules — without changing the framework.
Brand & positioning
Store name
ZEST EU
Positioning
Curated European women's fashion boutique — quiet luxury, premium look at accessible prices. Trust > margin.
Target customer
Women 18-40, European, value design/quality/style, quiet-luxury sensibility; not bargain hunters.
Visual identity
Modern European woman, natural/effortless. NO cities/landmarks/tourist framing. Zara-premium/COS/Massimo Dutti/Sezane feel.
Competitors
Zara (premium), Massimo Dutti, COS, ARKET, Sezane, Mango
Markets & catalog
Primary market
Germany
Selling countries
DE, AT, FR, NL, BE, IE, ES, IT
Currency
EUR
Languages
de, en
Allowed categories
clothing, shoes, bags, jewelry, scarves, sunglasses, accessories
Forbidden categories
electronics, gadgets, beauty, kitchen, home
Pricing policy
VAT
19%
Margin floor
40%
Ad reserve
20%
Return reserve (dyn)
by category
Competitor discount
12%
Charm ending
.90
Suppliers & shipping
Connected suppliers
CJ Dropshipping
Shipping policy
Free delivery included (supplier shipping absorbed into COGS). Prefer EU warehouse; else fast lines (YunExpress/CJPacket Ordinary 4-9d to DE).
Return policy
Standard EU 14-day; minimize via sizing guidance and quality control.
Tax mode
VAT-inclusive retail pricing (DE 19%). Provide IOSS to CJ to avoid double import VAT.